Saecom is delighted to announce that we are backing the bid and supporting Swansea’s campaign to become UK City of Culture 2021.
Swansea is one of the five shortlisted cities for the UK City of Culture 2021 title, along with Coventry, Paisley, Sunderland and Stoke-on-Trent. If successful, it will bring significant social and economic benefits to Swansea and the region. The current UK City of Culture, Hull, is estimated to enjoy an economic boost of at least £60 million whilst already having seen a £1billion boost in investment since being announced the winner of the title. We want Swansea to enjoy the same benefits or greater!
Stephen Evans, Director of Saecom, describes how winning the bid will “bring a fantastic range of cultural activities and opportunities to Swansea. With the city’s current regeneration projects and business developments in SA1, the City of Culture Status would provide the city with a presence and recognition that Swansea deserves. As a local family run business, we strive to build close relationships with people both in the local community and nationwide.
“City of Culture status would enable us to have conversations with customers across the UK.”
The Swansea 2021 bid team includes Swansea Council, Welsh Government, Swansea University, University of Wales Trinity Saint David, Abertawe Bro Morgannwg Health Authority, Museums Wales, Tidal Lagoon, creative professionals, businesses and arts and cultural leaders. All are working together to ensure the outcomes in the Swansea bid for the Swansea people and economy are as strong as possible.
Leader of Swansea Council, Councillor Rob Stewart, said: “We are delighted to have Saecom backing our bid for UK City of Culture 2021. We’re working hard to secure this status and its benefits for the city and region so having this type of support is vital. Winning UK City of Culture would be a fantastic opportunity for Swansea which would benefit everyone in the city. Hull’s UK City of Culture 2017 status has already seen a £1billion boost investment in the city – alongside pride, new jobs and improved reputation. This really does have the ability to transform Swansea forever.”
What is the UK City of Culture?
The UK City of Culture is a title given to a city for one year during which it creates a programme of local, national and international events which becomes a catalyst for investment, regeneration and economic growth.
The title, which is awarded once every four years, is administered and judged by the UK Government’s Department for Digital, Culture, Media and Sport. The inaugural holder was Derry-Londonderry in 2013, with Hull taking over the title this year. Both cities have reported significant social and economic benefits from holding the title. Winning UK City of Culture status could do wonders for Swansea’s economy, delivery a multi million pound boost for the city.
What do we get if we win?
Winning the UK City of Culture brings significant social and economic benefits.
To illustrate, Liverpool welcomed an extra 9.7 million visitors to their city during their European Capital of Culture year in 2008 – an increase of 35%. Derry-Londonderry, who took the first UK City of Culture title in 2013, reported that the accolade added £47 million to its coffers. Hull, the most recent UK City of Culture winner, is estimated to enjoy an economic boost of at least £60 million whilst already having seen a £1billion boost in investment since being announced the winner of the title in 2013.
How you can back the bid
You can show your support by following #Swansea2021 on Facebook, Instagram and Twitter, and checking out www.swansea2021.co.uk to find out other ways in which you can back the bid.
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